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Wednesday, October 21, 2009 | MANILA, PHILIPPINES
News
New outsourcing niches cited
OUTSOURCING FIRMS in the Philippines and elsewhere in Asia
need to upgrade and diversify their services, especially as markets
have just started to recover from a global economic slump.
Ganesh Natarajan, former chairman of India’s National Association of
Software and Services Companies, said during the International
Outsourcing Summit yesterday that there are four growth subsectors that
outsourcing firms in the Philippines can consider.
"There are several growth sectors, but we are seeing further
expansion of voice outsourcing, knowledge process outsourcing,
integration of information technologyor optimization of processes, and
business intelligence as good growth areas, with more companies looking
to outsource these kinds of services," said Mr. Natarajan.
Alfredo I. Ayala, chairman of the Business Processing Association of
the Philippines (BPA/P), said that many companies in the Philippines are
already beginning to diversify and look at other service areas like
knowledge process outsourcing, which entails higher-value tasks that
require analytical and design skills, compared to basic voice-based
services.
"The recession is creating a more pronounced change in the mindsets
of firms," Mr. Ayala noted.
"An example is law firms. Normally, they do not outsource. But since
the beginning of the crisis, firms want to eliminate costs and focus on
the $1,000-an-hour lawyers and not an army of paralegals," he noted.
"Many firms are changing their business models, so we have focus on
those kinds of businesses and expand our market."
Mr. Natarajan acknowledged, however, that voice-based services would
still be a key edge for the Philippines and India against the likes of
China due to their experience and proficiency in this field. — ENJD
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