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Wednesday, October 21, 2009 | MANILA, PHILIPPINES

News

New outsourcing niches cited

OUTSOURCING FIRMS in the Philippines and elsewhere in Asia need to upgrade and diversify their services, especially as markets have just started to recover from a global economic slump.

Ganesh Natarajan, former chairman of India’s National Association of Software and Services Companies, said during the International Outsourcing Summit yesterday that there are four growth subsectors that outsourcing firms in the Philippines can consider.

"There are several growth sectors, but we are seeing further expansion of voice outsourcing, knowledge process outsourcing, integration of information technologyor optimization of processes, and business intelligence as good growth areas, with more companies looking to outsource these kinds of services," said Mr. Natarajan.

Alfredo I. Ayala, chairman of the Business Processing Association of the Philippines (BPA/P), said that many companies in the Philippines are already beginning to diversify and look at other service areas like knowledge process outsourcing, which entails higher-value tasks that require analytical and design skills, compared to basic voice-based services.

"The recession is creating a more pronounced change in the mindsets of firms," Mr. Ayala noted.

"An example is law firms. Normally, they do not outsource. But since the beginning of the crisis, firms want to eliminate costs and focus on the $1,000-an-hour lawyers and not an army of paralegals," he noted.

"Many firms are changing their business models, so we have focus on those kinds of businesses and expand our market."

Mr. Natarajan acknowledged, however, that voice-based services would still be a key edge for the Philippines and India against the likes of China due to their experience and proficiency in this field. — ENJD




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